“Even pre-COVID, they were building fill-in-the-blank digital transformations, but COVID accelerated technology and hit a lot of companies in the face. “All of the biggest companies have been around for a long time, but not a lot of large organizations have done a good job digitizing their businesses,” he said. Meanwhile, Brett Brohl, managing partner at Bread and Butter Ventures, said the Stonehenge team “is just crazy enough, smart and driven” to build something great. One of the challenges has been to get unique talent to move to Arkansas, but she said it is one she is eager to take on. Stonehenge is also working on putting together a diverse workforce that mimics the users of the software, Kinmonth Bowman said. Kinmonth Bowman said she had the opportunity to base the company in Silicon Valley, but chose Bentonville, Arkansas instead to be closer to the more than 1,000 CPG companies based there that she felt were the prime customer base for STOPWATCH.Ĭheckout is the key to frictionless B2B e-commerce “At this stage, it is all about the people, and the ability to bet on doing something larger.”

“What Meagan and her team are doing is really interesting,” he added. Rossignol likes to invest in underestimated founders and saw in Stonehenge a company that is getting CPGs out from underneath antiquated technologies. Stonehenge’s answer to that is STOPWATCH, which takes in over 100 million rows of data per workspace per day, analyzes the data points, adds real-time alerts and provides the right data to the right people at the right time.ĭan Rossignol, a B2B SaaS investor, said the CPG world is also about consumerizing our life, and the global pandemic showed that even at home, people could have a productive day and business. If the middle layer could be applied to the enterprise resource plans and integrate public and private data feeds, a company could be just as profitable online as it could be in traditional retail, she said. Kinmonth Bowman and her team recognized that there was a missing middle layer connecting the world of dotcom with brick and mortar. End-to-end operators are the next generation of consumer business

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